10 Surprising Box Office Failures
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Photo credit: New Line Cinema
6. Jack the Giant Slayer (2013) – over $86m
Production budget of $200 million, worldwide gross of $197.6 million. Estimated Losses (includes some marketing costs) – over $86m.
Why it bombed: With a huge price tag, “Jack” arrived on screens after audiences had already O.D.’d on “re-imagined” fairy tale films, from “Alice in Wonderland” to “Hansel and Gretel: Witch Hunters” to two different takes on “Snow White.” The lack of major stars and a confusing marketing campaign (is it a fun family film? A gritty action fantasy? Both?) helped seal its fate.
